Clean tech has become a highly-politicized topic on Capitol Hill, but new findings show that among the general public ‘green’ is non-partisan. Today, Sunrun announced survey results from a nation-wide voter poll that reveal green home improvements and lifestyle changes span political party lines. In fact, results show Romney voters are more likely to have made what can be described as green home improvements in the past five years than Obama supporters (64% vs. 58%).
What’s more, environmental concerns were not highest on either side’s list of the motivating factors for making changes to their homes or their habits. Both groups identified “saving money” as their primary motivating factor for having made these changes, or for doing so in the future.
The survey looked at the lifestyle changes and home improvements Romney and Obama voters have made or are interested in making. It was commissioned by Sunrun and conducted online by Harris Interactive® in August among 2,334 U.S. adults ages 18 and older.
Here’s a summary of key findings:
- 9 out of 10 Americans of both voting persuasions said they had made what can be considered ‘green’ changes to their lifestyles over the last five years.
- Even though only 33% of Romney voters believe in global warming, they led the charge on home improvements that could benefit the environment.
- Obama voters were more likely to have made eco-friendly lifestyle changes in the past five years (94% vs. 88%).
And for a deeper look, check out more of the survey results below.
In the words of Sunrun President Lynn Jurich: “Individual voters’ attitudes and actions show that they consider ‘going green’ a smart choice rather than a political choice.”
Survey Results Snapshot: