At such a low upfront cost, Robert knew right away that he wanted to get home solar with Sunrun.

For Robert, getting residential photovoltaic panels wasn’t about the money. He’d always had an interest in alternative energy and was interested in doing something different. So, he decided to install a clean energy system on his rooftop. “It wasn’t a cost-saving measure,” Robert insisted.

But the costs did help him and his wife make the switch to smart and affordable power. Robert was indeed interested in owning a solar home, but was reluctant to take out a home improvement loan to install the panels. Even with the financial incentives in Massachusetts, the upfront cost was still quite high. “If we had to buy the whole system, we wouldn’t have done it,” Robert admitted. With solar financing, it was affordable to get installed and there was no need to deal with unexpected repairs and maintenance.

Robert claims that it was a spur of the moment decision. He and his wife had read about Sunrun in the Boston Globe and jumped at the chance to go solar in Northampton, “Let’s do it!” renewable power was in reach. For them, it was finally a chance to get alternative energy at an affordable price, and lock in costs that weren’t going to increase over time.  "Sure we were out a $1,000," Robert added, "but with cutting down on CO2 and everything else, it was worth it."